2Choose the axis — horizontal gives you a mirror image, vertical an upside-down reflection.
3Apply the flip, then check any text, logos or numbers in the preview, because those mirror along with everything else.
4Download the flipped JPG file.
Flip JPG FAQ
Does the source format matter when flipping?
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It does. JPG stores 8-bit RGB through a lossy DCT with 4:2:0 chroma subsampling by default, so fine red text and hard edges are the first things to soften. That is what decides whether the mirror can be done by rewriting the file or requires decoding it first.
Anything specific to JPG to be aware of?
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Yes — every save re-runs the quantiser, so repeatedly editing and resaving a JPG compounds generation loss even if you never lower the quality slider. Worth a moment before you flip something you cannot easily recreate.
How does Flip JPG mirror the file?
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Concretely, a horizontal or vertical mirror is a lossless DCT transform, so the file is rewritten without decoding and re-encoding the image at all — the output is pixel-identical to a mirrored original. You choose the axis — horizontal produces a mirror image, vertical produces an upside-down reflection — and the whole file is transformed on it.
What is the difference between flipping and rotating?
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A flip reverses the content across an axis and produces a mirror image; a rotation turns it without reversing anything. Text is the giveaway: it reads backwards after a flip and stays readable after a rotation.
What happens to EXIF and colour profile data?
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Camera EXIF (ISO, shutter, lens, GPS) and the embedded ICC profile are carried across by default, because dropping the profile is what makes colours shift on re-import. Use the privacy option to strip metadata before download if you are about to publish the file.
What can I upload to Flip JPG?
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Anything in the lossy raster family — JPG, JPEG, JFIF and WebP — plus the lossless formats (PNG, BMP, TIFF) if you want to mix them in one batch. The format is read from the file header, not the extension, so a photo saved with the wrong suffix still goes through.
Is there a file size limit on Flip JPG?
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Yes: free accounts process images up to 25 MB each, which covers essentially every camera JPG and phone photo; the work is done by libjpeg-turbo and libwebp, the same libraries a desktop editor links against. Larger files are the one thing the free tier will stop you on, and the limit is per file rather than per batch.
Will Flip JPG lower the quality of my JPG images?
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A lossy source is already the result of one quantisation pass, and any operation that has to re-encode adds a second. Where the job can be done without touching the pixel data we do that instead, and where it cannot you choose the quality factor yourself rather than getting a fixed default.
Why would a modern-format site run Flip JPG?
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WEBP.to is built around the modern replacement for both of the old defaults: one format that does lossy, lossless, alpha and animation, and reliably lands smaller than the JPEG or PNG it came from. People arrive here having decided the old defaults are costing them bandwidth, and that decision immediately raises the rest: what size, what quality, what happens to the transparency. Flip JPG is on the same upload and the same account so those questions get answered in one place.
Once Flip JPG has run, what is worth doing next?
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The converter on this site moves images to and from WebP, PNG, JPG and AVIF, which is where you decide whether a smaller file is worth losing the older browsers. Doing it in that order matters: pick the pixels first and the container afterwards, because the container is the cheap decision and the pixels are the expensive one.
Do the sibling sites run something different?
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The engines are identical — same libraries, same workers, same caps. What is different is the opinion attached, and the opinion here rests on a property of the format this site is named after: the same .webp extension can hold a lossy VP8 frame, a lossless one, or an animation, so the sensible processing path is decided per file rather than per extension.
What happens to my file, and is an account required?
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No account, and nothing is retained: uploads are deleted from the workers shortly after the job finishes, and nothing is inspected, listed or indexed. Accounts exist for history and batch size only.
